Unlock AI-Powered
Psychographic
Segmentation
Move beyond basic DIY market research and customer segmentationPsychographics drive customer behavior
Start to understand why customers think and act the way they do
Progressional quality
Get the same precision and depth of analysis that you’d expect from a market research company. Achieve professional-grade insights powered by an advanced algorithm crafted by professional market researchers and data scientists.
Save Time and Cut Costs
Cut research time by 2x and save 3x the cost by eliminating the need for hiring a market research company.
No Coding, No Complexity
Built for small and medium sized businesses — no code or no technical expertise needed.How it works
Step 1. Define
Decide what customer behaviors, interests, or psychographics you want to learn more—whether it’s psychological behavior, brand related behavior, or purchase related behavior. Heron Analytica generates a customized questionnaire tailored to your needs.
Step 2. Review
After a tailored questionnaire is generated automatically, you can review and customize it to ensure it fits your specific goals.
Step 3. Distribute
Share your survey via email campaigns, social media, or embed the link on your website to reach your target audience.
Step 4. Segment Customers
Say goodbye to unreliable data. Heron Analytica automatically reviews responses, filters out low-quality entries, and ensures your insights are accurate and actionable. Heron Analytica uses advanced analytics to segment your customers and deliver personas that you’d expect from a market research company.
Step 5. Scale And Act
Heron Analytica seamlessly integrates with your customer database, enabling our software to intelligently assign each customer to their distinct persona. Additionally, it recommends tailored marketing strategies for each segment, allowing you to concentrate on delivering impactful campaigns that retain and excite your customers, eliminating the burden of managing these tasks manually.